With the power of today’s media, there always appears to be a new way of dredging slutch from the bottom of the consumer barrel via some ad-agency’s latest idea, presumably thought up by their newest, hippest and Twittering whizz-kid, which is then patted into a mould and crammed down our wanton throats. From this month comes a duo of semi-hardened sculptures of slop - their thin Crème Brule crusts straining to contain their fetid stench - that are the latest exponents from Kingsmill the bread maker entitled “Kingsmill Confessions”; a collection of jovial little 10 seconds snippets which revel in the concept of Humanity’s Selfish Gene and its unerring, primordial urge to look after oneself above all else.Sunday 15 November 2009
Kingsmill Confessions
With the power of today’s media, there always appears to be a new way of dredging slutch from the bottom of the consumer barrel via some ad-agency’s latest idea, presumably thought up by their newest, hippest and Twittering whizz-kid, which is then patted into a mould and crammed down our wanton throats. From this month comes a duo of semi-hardened sculptures of slop - their thin Crème Brule crusts straining to contain their fetid stench - that are the latest exponents from Kingsmill the bread maker entitled “Kingsmill Confessions”; a collection of jovial little 10 seconds snippets which revel in the concept of Humanity’s Selfish Gene and its unerring, primordial urge to look after oneself above all else.
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